Turn off Location-based Apple ads and suggestions on Apple iOS 17
Location
Sensitivity 3/5
Default: On
Phones / Apple iOS 17 / Location-based Apple ads and suggestions
This setting allows Apple to use your approximate geographical position to serve advertisements in the App Store and News. The company states that this data does not construct a permanent user profile.
- Goes to
- Apple
- Default
- On
- Control
- Can be switched off
- Effort
- a few seconds
How to do it
Navigate to Settings, open Privacy & Security, select Location Services, scroll to System Services, and turn off Location-Based Suggestions and Location-Based Alerts.
Usually found under: Settings > Privacy & Security > Location Services > System Services
Menu names may differ by device and version.
What you lose
Apple apps will not suggest content or offers based on where you are.
What is collected
Approximate location, search terms, app store interactions, timestamps.
The feature is designed to deliver geographically relevant commercial promotions and news suggestions.
Retention is not stated here. The sensitivity rating is this site's own estimate.