Turn off Location-based Apple ads and suggestions on Apple iOS 18
Location
Sensitivity 3/5
Default: On
Phones / Apple iOS 18 / Location-based Apple ads and suggestions
This setting allows Apple to use your approximate geographical position to serve advertisements in the App Store and News. The company states that this data does not construct a permanent user profile.
- Goes to
- Apple
- Default
- On
- Control
- Can be switched off
- Effort
- a few seconds
How to do it
Go to Settings, tap Privacy & Security, choose Location Services, open System Services, and switch off Location-Based Suggestions.
Usually found under: Settings > Privacy & Security > Location Services > System Services
Menu names may differ by device and version.
What you lose
Apple apps will not provide contextual suggestions or ads based on your location.
What is collected
Approximate location, search terms, app store interactions, timestamps.
The feature is designed to deliver geographically relevant commercial promotions and news suggestions.
Retention is not stated here. The sensitivity rating is this site's own estimate.