Turn off Location-based Apple ads and suggestions on Apple iOS 26
Location
Sensitivity 3/5
Default: On
Phones / Apple iOS 26 / Location-based Apple ads and suggestions
This setting allows Apple to use your approximate geographical position to serve advertisements in the App Store and News. The company states that this data does not construct a permanent user profile.
- Goes to
- Apple
- Default
- On
- Control
- Can be switched off
- Effort
- a minute or two
How to do it
Open Settings, navigate to Location Services under Privacy, tap System Services, and switch off Location-Based Suggestions and Alerts.
Menu names may differ by device and version.
What you lose
System suggestions in Search and Maps will not use your current geographic location.
What is collected
Approximate location, search terms, app store interactions, timestamps.
The feature is designed to deliver geographically relevant commercial promotions and news suggestions.
Retention is not stated here. The sensitivity rating is this site's own estimate.