Turn off Personalised ads from the platform vendor on Apple iOS 18
Advertising
Sensitivity 3/5
Default: On
Phones / Apple iOS 18 / Personalised ads from the platform vendor
Platform vendors use your account history and app store habits to decide which advertisements you see inside their own services. Turning this off does not reduce the number of adverts shown.
- Goes to
- Google, Apple, Samsung
- Default
- On
- Control
- Can be switched off
- Effort
- a few seconds
How to do it
Open Settings, tap Privacy & Security, scroll down to Apple Advertising, and turn off Personalised Ads.
Usually found under: Settings > Privacy & Security > Apple Advertising
Menu names may differ by device and version.
What you lose
Ads displayed in Apple apps like the App Store and Apple News will be less relevant.
What is collected
Account profile data, app purchase history, content interactions, demographic estimates.
The system matches promotional messages to a user's inferred interests and past commercial activity.
Retention is not stated here. The sensitivity rating is this site's own estimate.