Turn off Cross-app tracking requests on Apple iOS 18
Advertising
Sensitivity 4/5
Default: Asks
Phones / Apple iOS 18 / Cross-app tracking requests
Apple requires developers to request permission before linking your activity across apps owned by different companies. If refused, apps are denied access to the device identifier for advertisers.
- Goes to
- advertisers via the advertising ID
- Default
- Asks
- Control
- Can be switched off
- Effort
- a few seconds
How to do it
Open Settings, tap Privacy & Security, tap Tracking, and switch off Allow Apps to Request to Track.
Usually found under: Settings > Privacy & Security > Tracking
Menu names may differ by device and version.
What you lose
All apps are automatically denied cross-app tracking without prompting you.
What is collected
Idfa identifier, app engagement, cross-service activity, purchase history.
It exists to give users explicit control over cross-app profiling and targeted advertising.
Retention is not stated here. The sensitivity rating is this site's own estimate.