Turn off Personalised ads from the platform vendor on Apple iOS 26
Advertising
Sensitivity 3/5
Default: On
Phones / Apple iOS 26 / Personalised ads from the platform vendor
Platform vendors use your account history and app store habits to decide which advertisements you see inside their own services. Turning this off does not reduce the number of adverts shown.
- Goes to
- Google, Apple, Samsung
- Default
- On
- Control
- Can be switched off
- Effort
- a few seconds
How to do it
Open Settings, navigate to Privacy & Security, tap Apple Advertising, and switch off Personalised Ads.
Menu names may differ by device and version.
What you lose
Ads displayed in the App Store and Apple News will be less relevant to your interests.
What is collected
Account profile data, app purchase history, content interactions, demographic estimates.
The system matches promotional messages to a user's inferred interests and past commercial activity.
Retention is not stated here. The sensitivity rating is this site's own estimate.