Turn off Advertising ID on Apple iOS 26
Advertising
Sensitivity 4/5
Default: Asks
Phones / Apple iOS 26 / Advertising ID
The operating system generates a unique identifier that third-party ad networks use to connect activity across different apps. Users can reset this identifier or delete it entirely through device settings.
- Goes to
- advertisers via the advertising ID
- Default
- Asks
- Control
- Can be switched off
- Effort
- a few seconds
How to do it
Open Settings, navigate to Tracking under Privacy & Security, and turn off Allow Apps to Request to Track.
Menu names may differ by device and version.
What you lose
Apps cannot request permission to track your activity across other companies' apps and websites.
What is collected
Pseudonymous identifier, ad clicks, app installs, device identifiers.
It provides advertisers with a standard way to measure ad campaigns and reach specific consumer segments.
Retention is not stated here. The sensitivity rating is this site's own estimate.